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And I think that’s what probably motivates me so much.” She’s one of the earliest creators on this list as she started her beauty blog in 2010. “Even now, I still struggle with this a little bit. “I always felt like a misfit,” Kattan told Forbes in 2018. At 12, she started wearing heavy makeup as a comfort. Growing up in Oklahoma City, Oklahoma, to Iraqi-born parents in a mostly white Baptist neighborhood, Huda Kattan was frequently bullied for her ethnicity. Engagement: 2.17% Entrepreneurship Score: 3

2021 Earnings: $13M Huda Kattan Total Followers: 63M Avg.

She and her family also launched $25 million venture capital shop 444 Capital to back nascent companies in everything from insurtech to consumer brands. A huge part of this is D'Amelio Brands, her family's consumer product company, which nabbed a $100 million valuation as a pre-revenue, pre-employee and pre-product company, as it has publicity rights to the whole family and will make D'Amelio-branded products in areas like skincare and footwear. While she still posts videos of dances, D’Amelio also devotes much of her content to pushing her own brands and partnerships.

In 2021, 18-year-old Charli D'Amelio was the highest-earning TikToker, making $17.5 million from her casual clothing brand Social Tourist (a joint venture with Hollister and sister Dixie), Hulu show the D’Amelio Show and deals with brands like Invisalign, Morphe and Dunkin'.

Engagement: 2.16% Entrepreneurship Score: 3 2021 Earnings: $17.5M Charli D'Amelio Total Followers: 203.7M Avg.